Job Description We are looking for a Digital Marketing Manager to develop, implement, tract and optimize our digital marketing campaigns across all digital channels. No third party consultants. And, you must be a US Citizen or Green Card holder. Responsibilities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Qualifications Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of video/creation tools Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Additional Information Role: Digital Marketing Manager Location: Atlanta, GA Job Status: Full-Time Start Date: ASAP Mode of interview: Telephonic/Face to Face #J-18808-Ljbffr
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